McLaren Just Unveiled Its First NFT Project.

By Abhishek Nashirkar

 


McLaren Automotive has officially revealed the “first chapter” of its ambitious metaverse strategy.


Following the British luxury supercar maker’s March announcement that it would be partnering with Infinite Worlds, McLaren Automotive has now announced the launch of MSO LAB, an exclusive new digital community from McLaren’s in-house bespoke division, McLaren Special Operations (MSO).


According to the press release, MSO LAB will be home to exclusive, limited-edition McLaren NFTs, with the first limited edition drop to launch “soon.” With its launch, MSO LAB aims to provide its community with direct access to McLaren Automotive and its MSO teams, “harnessing new, innovative ways to push the boundaries of access, ownership, and experience.”

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